Located at the interchange of an important cross-town road and a new expressway loop in a rapidly developing area on the east side of Memphis, the project’s primary objective was to develop a new town rather than suburban sprawl. Moule & Polyzoides led a team of architects, urban designers, engineers and landscape architects in a five-day design charrette, preparing a conceptual town plan that includes a range of building and place types that are based on the traditions of the mid-south.

The resulting 1,000-acre master plan comprises seven villages, a retail center designed as a small downtown, a medical center, private primary and secondary schools, a resort hotel and up to 2,500 residences of various types. All are organized into traditional neighborhoods, villages and hamlets and accompanied by neighborhood-scale commercial services. The Plan emphasizes space preservation, compactness, diversity and walkability, which will deliver a level of environmental sustainability not previously attained by development of this scale in the Memphis region.